Premium websites
Fast, good-looking sites for your dogs, litters and puppy enquiries.
Design worthy of your dogs.
Websites, logos and social media content made for dog breeders and kennels.
Kennel branding
A logo and look people recognise as your kennel.
Visual content
Social posts and litter announcements in one consistent style.
About us
You put years into your dogs. Your website should show it.
Paw Design is a design studio for breeders, kennels and dog businesses. We build websites, brands and social media content around your dogs, so puppy buyers and fellow breeders see the quality of your work from the first click.
Built around your dogs
We design every page around your photos, pedigrees and litters.
We know the dog world
Health testing, waiting lists, show results: we know what belongs on a kennel site.
Here after launch
New litter, new photos, new champion? Send them over and we'll update the site.
What you get
What a kennel website actually needs.
Most breeders get by with a Facebook page or a template site from years ago. Puppy buyers can't find litter information, health results are buried in a PDF, and enquiries arrive as scattered messages across WhatsApp, Instagram and email.
A good kennel website fixes that. These are the things we build into every one.
01
Litter pages
Current and planned litters with parents, dates and availability.
Why it matters
Most enquiries start with one question: when is the next litter? When the answer is already on your site, buyers plan around you instead of moving on to the breeder who replied first. It also cuts down the messages asking the same thing.
02
Dog profiles
Each of your dogs gets a page with photos, pedigree and titles.
Why it matters
Serious buyers want to see the parents before they commit to a puppy. A clear page for each dog shows the quality of your lines and the care behind them, and gives you one link to send when someone asks.
03
Health results up front
Health tests shown clearly, next to the dogs they belong to.
Why it matters
Responsible buyers check health testing before anything else. Showing results openly builds trust before the first conversation and sets you apart from breeders who keep them vague.
04
Enquiries and waiting list
A proper enquiry form instead of scattered DMs.
Why it matters
Messages spread across WhatsApp, Instagram and email are easy to miss and hard to compare. One form gives you every enquiry in the same format, with the answers you need to decide who is the right home for a puppy.
05
Show results
Titles and wins collected in one place and kept up to date.
Why it matters
Titles and wins are proof of the standard you breed to. Keeping them in one place lets buyers and fellow breeders see your track record at a glance, instead of scrolling back through years of posts.
06
Found on Google
Set up so people searching for your breed in your area actually find you.
Why it matters
Many puppy buyers start with a search like "golden retriever breeder near me". If your kennel doesn't show up, those buyers never know you exist. A site set up properly for search brings them to you instead of to a puppy listing site.
01 / 06
How we work
From first sniff to best in show.
- 01
Discover
We talk about your kennel, your breed and what you want people to know about your dogs.
- 02
Design
We design your logo, colours and website, and refine them with your feedback.
- 03
Launch
Your site goes live, ready for puppy enquiries.
- 04
Grow
We stay on for new litters, site updates and social media posts.
Meet the founder
A dog trainer who designs websites.
Hi, I'm Samuel Longo. I've spent the last five years working as a dog trainer, which put me in daily contact with breeders, new owners and the dogs that connect them. I've seen how much care goes into a good litter, and how often that care gets lost behind an outdated website or a Facebook page nobody can find.
Web and brand design has always been my other passion, so I built Paw Design to bring the two together. I already know the questions puppy buyers ask, what a breeder wants them to see first, and why a kennel name means so much to the people behind it. You spend less time explaining your world, and you get a website made by someone who belongs in it.
Paw Design is a young studio, and that works in your favour. You deal with me directly, from the first call to every update after launch. I'm building Paw Design to be the studio breeders recommend to each other, and that starts with doing right by every kennel I take on.
5 years training dogsWeb & brand designYou work with me directly
Samuel Longo
Founder, Paw Design
Simple packages.
Starting prices. We'll adjust them to what your kennel needs.
Essential
For kennels that need a proper website.
€1,490
- Custom kennel website
- Litter & dogs showcase
- Mobile-ready
- Basic SEO
Signature
A new brand and website, designed together.
€2,990
- Everything in Essential
- Logo & brand identity
- Social media kit
- AI solutions
Partner
Monthly help with your site and social media.
€120/mo
- Website updates
- Monthly social visuals
- New litter announcements
- Priority support
FAQ
Good to know before we start.
Straight answers about content, timing, photos and what happens to your current site.
Let's talk about your kennel.
Start a projectContact
Tell us about your kennel.
Share a little about your dogs and what you need. I read every message myself and reply personally.
Prefer email? Write to samuel@paw-design.com